They say your true calling is something you’d do even if no one paid you. For me, that’s design. I fell in love with it around the age of twenty, creating my first website for a university project.

Since then, my craft has evolved—sharper ideas, cleaner visuals, and a deeper purpose: shaping meaningful products that truly connect people.

I work as a player-coach, spanning product design, branding, and design recruitment. I help build and structure design teams for agility and efficiency, while guiding the overall aesthetic and user experience to align with business goals.






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