Hedvig
I helped Hedvig improve their product design maturity by building highly functional processes and systems that integrated design into all strategic product decisions, strengthened cross-functional relationships with product development, and supported the founders and other Hedvig leaders in advancing their innovation agenda. This was often achieved through design sprints, workshops, and hands-on design work.
The primary goal with the project is to design a personalized and scalable purchase experience using e-commerce inspired UX, both for new members and cross-selling to existing members.In addition, Hedvig had an ambitious goal:
From being an insurance provider to a lifestyle brand. From a ‘must-have’ to a ‘want-have’.UI direction was: more whitespace and larger type, fewer cards with rounded corners. Given the new strategic direction with launching novel promises, a need to scalably sell multiple insurances at the same time has arisen.The goal of this project is to further explore the concept of claims automation by investigating additional claims scenarios and technical feasibility, as well as conducting more usability testing to develop a solid design proposal for a scalable, future-proof solution.